What should I expect from a real estate agent when selling in NZ?

What Should I Expect From My Real Estate Agent?
Understanding what your agent is responsible for, and what reasonable expectations look like, sets the foundation for a productive working relationship.
​Here is the complete guide.

Before listing: the appraisal and strategy meeting
Before your property goes live, your agent should provide: a written market appraisal with evidence from recent comparable sales, a recommended method of sale (auction, tender, or price by negotiation) with a clear rationale, a proposed marketing plan including platforms, budget, and timeline, an explanation of their commission structure and any marketing contribution, and a clear picture of the current market conditions in your suburb.

During the campaign: regular communication
Once your property is listed, expect: a debrief after every open home (typically within 24 hours) summarising attendance, buyer feedback, and any follow-up actions; a weekly update call or email covering all buyer enquiry activity, any changes in market conditions, and any recommended adjustments to strategy; and immediate notification of any offers received.

At offer stage: clear guidance
When offers are received, your agent should present each offer in full, explain the conditions and their implications, advise on the relative merits of the offer compared to your price expectations and current market conditions, and guide you through the negotiation strategy. They should not pressure you into accepting an offer you are not comfortable with, but they should give you clear, honest advice about whether the offer represents a realistic outcome.

Through to settlement: continued support
After a conditional sale becomes unconditional, your agent should coordinate with both lawyers to ensure smooth settlement, manage any pre-settlement inspection issues, and be available for questions through to the settlement date.
The agent’s job is done when the keys change hands, not when the sale is agreed.

What you should not expect
Your agent is not responsible for market conditions. If the market is slow, your property may take longer to sell than either of you would like.
An honest agent tells you this upfront rather than promising results they cannot deliver. You should expect honesty about market realities, not reassurance that everything will work out easily regardless of conditions.

selling? let's talk

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Paul Sumich is a Bream Bay-based real estate agent with Ray White who publishes honest, practical guidance across the Bream Bay and Northland property market. His background includes a Sales Manager role overseeing multiple offices, and extensive experience in the Whangarei and Northland residential market. He currently lives in One Tree Point.
​Find more at paulsumich.co.nz/blog.